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Sharing Logic Between Components in Different React Renderers
The bottom line is that there are more targets for React and it may still be necessary to reuse logic across multiple renderers for different platforms. Fortunately, building a custom hook provides an easier path to share component logic than the original render props technique did.
Personas and Scenarios in UX
A key to BrainGu's product designs is that we design products around people rather than teach people how to use our products. To do so, we understand our customers - their behaviors, attitudes, needs, and goals. We get to know the end-users/operators to create a design that will satisfy their needs.

The Importance of Usefulness in UX and UI
Tl;dr - To determine if a UX/UI is ‘Useful,’ we combine two qualitative measures, ‘Usability’ and ‘Utility.’ Usability measures how easy and pleasant a feature is to use, while ‘Utility’ measures its functionality. We explore usability and utility through five major areas. Learnability, Efficiency, Memorability, Errors, and Satisfaction.
