The Importance of Usefulness in UX and UI
Tl;dr - To determine if a UX/UI is ‘Useful,’ we combine two qualitative measures, ‘Usability’ and ‘Utility.’ Usability measures how easy and pleasant a feature is to use, while ‘Utility’ measures its functionality.
Embracing the burrito How we signal affirmation at BrainGu
We didn’t have a non-intrusive way to acknowledge a message. If someone were to reply to a comment with 'Got it,' or 'Roger,' or any variation a notification would be sent out to everyone associated with that message, which was quite unnecessary.
WIDOW Bridging Operational Gap Between Air Force and Navy
For the first time, Naval Aviation units embarked at sea and Air Force units based on land were able to plan collaboratively and in real time. This was made possible during Northern Edge 21 by the WIDOW mission planning software developed by BrainGu.
The Alliance for Commercial Technology in Government
The Alliance is a non-profit that advocates on behalf of our nation's innovative technology startups looking to work with the U.S. government.
BrainGu partners with Girls Who Code to close the gender gap in tech.
Girls Who Code is changing the game. They're reaching girls worldwide and are on track to close the gender gap in new entry-level tech jobs by 2027.
The BrainG-UX Philosophy
An authentic user experience goes far beyond giving customers what they say they want. So we go deeper and research the underlying wants and needs of the end-user. To provide a high-quality user experience, we have to be seamless in our disciplines, which we discuss in detail.
Change the Box
Traditionally, the saying is 'think outside the box.' All too often, when approaching the 'impossible,' it is assumed that a current or previously tried approach is entirely useless. We believe that all progress against a difficult outcome is valuable, so we seek to evaluate the situation, maximize its strengths, and minimize its weaknesses.
WIDOW Press Release
Amid Nationwide COVID-19 crisis, USAFWS completes WSINT with the help of mission planning software developed by BrainGu