In the GuLight April Johnson

Aug 2, 2021 in Culture

In the GuLight April Johnson

My family is my top priority and I love that BrainGu encourages a great work-life balance.

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Personas and Scenarios in UX

Jul 1, 2021 in From Our Experts

Personas and Scenarios in UX

A key to BrainGu's product designs is that we design products around people rather than teach people how to use our products. To do so, we understand our customers - their behaviors, attitudes, needs, and goals. We get to know the end-users/operators to create a design that will satisfy their needs.

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Introduction to Being Agile

Jun 15, 2021 in Culture, From Our Experts

Introduction to Being Agile

First, let’s define some things. Agile is not Scrum (or XP, or Kanban). Agile is not JIRA (or Rally, or VersionOne).

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The Importance of Usefulness in UX and UI

Jun 15, 2021 in From Our Experts

The Importance of Usefulness in UX and UI

Tl;dr - To determine if a UX/UI is ‘Useful,’ we combine two qualitative measures, ‘Usability’ and ‘Utility.’ Usability measures how easy and pleasant a feature is to use, while ‘Utility’ measures its functionality. We explore usability and utility through five major areas. Learnability, Efficiency, Memorability, Errors, and Satisfaction.

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Embracing the burrito How we signal affirmation at BrainGu

Jun 1, 2021 in Culture

Embracing the burrito How we signal affirmation at BrainGu

We didn’t have a non-intrusive way to acknowledge a message. If someone were to reply to a comment with 'Got it,' or 'Roger,' or any variation a notification would be sent out to everyone associated with that message, which was quite unnecessary.

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