Bryan Anaya

Bryan Anaya

UX/UI Manager

Posts from Bryan Anaya

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Mar 1, 2021 in From Our Experts

The BrainG-UX Philosophy

An authentic user experience goes far beyond giving customers what they say they want. So we go deeper and research the underlying wants and needs of the end-user. To provide a high-quality user experience, we have to be seamless in our disciplines, which we discuss in detail.

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Jun 15, 2021 in From Our Experts

The Importance of Usefulness in UX and UI

Tl;dr - To determine if a UX/UI is ‘Useful,’ we combine two qualitative measures, ‘Usability’ and ‘Utility.’ Usability measures how easy and pleasant a feature is to use, while ‘Utility’ measures its functionality. We explore usability and utility through five major areas. Learnability, Efficiency, Memorability, Errors, and Satisfaction.

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Jul 1, 2021 in From Our Experts

Personas and Scenarios in UX

A key to BrainGu's product designs is that we design products around people rather than teach people how to use our products. To do so, we understand our customers - their behaviors, attitudes, needs, and goals. We get to know the end-users/operators to create a design that will satisfy their needs.