Bryan Anaya

Bryan Anaya

UX/UI Manager

Posts from Bryan Anaya

News Post Featured Image

Mar 1, 2021 in From Our Experts

The BrainG-UX Philosophy

An authentic user experience goes far beyond giving customers what they say they want. So we go deeper and research the underlying wants and needs of the end-user. To provide a high-quality user experience, we have to be seamless in our disciplines, which we discuss in detail.

News Post Featured Image

Jun 15, 2021 in From Our Experts

The Importance of Usefulness in UX and UI

Tl;dr - To determine if a UX/UI is ‘Useful,’ we combine two qualitative measures, ‘Usability’ and ‘Utility.’ Usability measures how easy and pleasant a feature is to use, while ‘Utility’ measures its functionality.

News Post Featured Image

Jul 1, 2021 in From Our Experts

Personas and Scenarios in UX

A key to BrainGu's product designs is that we design products around people rather than teach people how to use our products. To do so, we understand our customers - their behaviors, attitudes, needs, and goals. We get to know the end-users/operators to create a design that will satisfy their needs.