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A Little Slice of Gu

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UX Philosophy Banner

Tl;dr: UX or User Experience encompasses all aspects of the end-user interactions with the company, its services, and its products. An authentic user experience goes far beyond giving customers what they say they want. So we go deeper and research the underlying wants and needs of the end-user. To provide a high-quality user experience, we have to be seamless in our disciplines, which we discuss in detail. There are also two primary requirements to provide a superior user experience. The first is to meet the customer’s exact needs without fuss or bother. Next, focus on simplicity and elegance to produce products that are a joy to use.

Change The Box

At its core, our philosophy of “Changing the Box” is about making a positive impact. Traditionally, the saying is "think outside the box." All too often, when approaching the "impossible," it is assumed that a current or previously tried approach is entirely useless. We believe that all progress against a difficult outcome is valuable, so we seek to evaluate the situation, maximize its strengths, and minimize its weaknesses. If it can be avoided, we don't want to abandon the box; we want to change it for the better – leveraging its strengths to give us a head start on solving the problem.

Widow Dashboard Screenshot

The COVID-19 pandemic will have lasting effects on the U.S. military and how it operates in the future. Hundreds of airmen completing the U.S. Air Force Weapons School’s (USAFWS) rigorous coursework were left without a way to collaborate in real time while planning the final capstone exercise. The U.S. Air Force Weapons School Integration (WSINT) exercise is a series of complex, large-force employment missions, converging over the Nevada Test and Training Range. WSINT previously necessitated co- location of all participants at Nellis AFB. BrainGu is a cutting-edge software innovation lab that supports operators across the DoD. BrainGu partnered with the USAF in order to produce the Web-based Information Dominant Warfare (WIDOW) Mission Planning Software within only five weeks. WIDOW exceeded mission and operator needs, enabling WSINT participants to plan in a modern and collaborative environment.

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