To determine if a UX/UI is ‘Useful,’ we combine two qualitative measures, ‘Usability’ and ‘Utility.’ Usability measures how easy and pleasant a feature is to use, while ‘Utility’ measures its functionality. We explore usability and utility through five major areas. Learnability, Efficiency, Memorability, Errors, and Satisfaction.
A Little Slice of Gu
In the early days of BrainGu, we were working on our first government contract, and in the process of developing and establishing our remote team communications protocols. We discovered a gap in our methods. We didn’t have a non-intrusive way to acknowledge a message. If someone were to reply to a comment with “Got it,” or “Roger,” or any variation a notification would be sent out to everyone associated with that message, which was quite unnecessary.
For the first time, Naval Aviation units embarked at sea and Air Force units based on land were able to plan collaboratively and in real time. This was made possible during Northern Edge 21 by the WIDOW mission planning software developed by BrainGu.
The Alliance for Commercial Technology in Government represents startups and the commercial tech sector, advocating for policies that can improve our government services and maintain our competitive advantage by bringing more tech into government programs.
Girls Who Code is on a mission to close the gender gap in technology and to change the image of what a programmer looks like and does. Girls Who Code equips girls with the skills they need to pursue careers in technology and the confidence they need to break barriers and thrive in a male-dominated industry.
Tl;dr: UX or User Experience encompasses all aspects of the end-user interactions with the company, its services, and its products. An authentic user experience goes far beyond giving customers what they say they want. So we go deeper and research the underlying wants and needs of the end-user. To provide a high-quality user experience, we have to be seamless in our disciplines, which we discuss in detail. There are also two primary requirements to provide a superior user experience. The first is to meet the customer’s exact needs without fuss or bother. Next, focus on simplicity and elegance to produce products that are a joy to use.