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A Little Slice of Gu

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Importance of UX/UI Blog Banner

To determine if a UX/UI is ‘Useful,’ we combine two qualitative measures, ‘Usability’ and ‘Utility.’ Usability measures how easy and pleasant a feature is to use, while ‘Utility’ measures its functionality. We explore usability and utility through five major areas. Learnability, Efficiency, Memorability, Errors, and Satisfaction.

Burrito Blog Banner

In the early days of BrainGu, we were working on our first government contract, and in the process of developing and establishing our remote team communications protocols. We discovered a gap in our methods. We didn’t have a non-intrusive way to acknowledge a message. If someone were to reply to a comment with “Got it,” or “Roger,” or any variation a notification would be sent out to everyone associated with that message, which was quite unnecessary.

UX Philosophy Banner

Tl;dr: UX or User Experience encompasses all aspects of the end-user interactions with the company, its services, and its products. An authentic user experience goes far beyond giving customers what they say they want. So we go deeper and research the underlying wants and needs of the end-user. To provide a high-quality user experience, we have to be seamless in our disciplines, which we discuss in detail. There are also two primary requirements to provide a superior user experience. The first is to meet the customer’s exact needs without fuss or bother. Next, focus on simplicity and elegance to produce products that are a joy to use.